Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 words

client consanguinity Management - Essay ExampleRecent research on mixed bag has led to scholars questioning the supposition and trying to test the impacts of two variables which are moderating on the guest needs categorization (Hamilton, 2005). Categorizing Customer Needs in Computer Software Sales Selling computer software program is a argument to business (B2B) activity. Hence, there is a need of categorizing node needs for this activity. There is a mode provided that helps the organisation in the identification and categorization of the customers visits or contacts with the customer service center. This means that the arrangement has been provided with a method of identifying the customers problem or goal. The organization has also been using this method to categorize the customer needs into set that are centered on behavior. Hence, the organizations has integrated customer categorization and goal thereby initiating a foundation for optimizing the direction of the custo mers request through an attach center. This method helps the organization in the collection of information that is related to the customers behavior. The organization because uses the information in the determination of the optimum manner that customers needs can be handled (Gupta, 2001). ... One the customers have been consulted, the organization wherefore interprets the customers needs correctly in specs and design. Hence, the organization then provides ope circumscribeal definitions of output (Fader, 2010). Best Measures for Actual and Potential Value for the Customer Base Customer purse refers to the grouping of the customers or consumers that an organization servers. The customer base is mainly composed of repeat customers with high ration of purchase over a given period. The best measure for actual and potential value for the customer base is the Eyeball Approach. The Eyeball Approach is based on the assumption that companies need to rapidly involve customers so that they can grow. This also enhances the chances of the company to gain first mover advantage and also helps in the creation of network externalities which are very strong. For the organization that is involved in selling computer software to other businesses, the Eyeball Approach is also very advantageous based on the fact that the routine of businesses coming into the customer care desk indicates to the organization whether the organization is registering a positive growth. With an increase in the turn of customers that are coming to the organization, it means that the organization is developing positively. This also means that its actual value for the customer base is very high. This also indicates that the potential value for the customer base is also very plausive to the organization. Hence, it is important for the organization to use the Eyeball Approach to assess the actual and potential value for the customer base (Hamilton, 2005). Why the Eyeball Approach is Advantageous The ass umptions of the Eyeball Approach have been